Ask anyone who had a business prior to the popularity of the internet and they’ll tell you how much things have changed when it comes to marketing their business. Before the internet, businesses had to purchase expensive print advertising, and if they were lucky, they had a large enough budget to also purchase radio and television. 

The internet changed that, and it keeps changing that. Today, business owners can market their business for pennies on the dollar for what the pre-internet businesses could. Hiring a videographer for a television advertisement? Forget about it. You can do it with your own phone!

Video marketing is one of the most effective tools you have for grabbing the attention of your audience. If you haven’t utilized video in your marketing plan, here’s how you can. 

1. Provide Value

There are lots of videos out there. Anyone can put anything on YouTube or other social media sites, so consumers have a lot of junk to wade through. Fortunately, consumers can also rate and rank videos, so when they like something it is more likely to be seen by other consumers.

You want to create a video they like, and they like videos that provide value. As an expert in your industry, what can you teach consumers that they don’t already know? Or what advice can you provide them when they’re shopping for a product or service your company offers? There are viewers who genuinely seek this information.

2. Keep It Clear and Concise

If your audience wanted to watch 2 hours of video they’d tune into HBO or Netflix. Keep your video short so your viewer can take your information and make decisions based on that information. 

It’s also important to not use too much technical jargon in your video marketing. For experts in your industry that might be nice, but layman’s terms are relatable for everyone. Using terminology that’s too complex could cause someone to find something they can better understand. 

3. Use Multiple Mediums

After you’ve created your great video, it would be a mistake to only post it on one medium. If you have any favorite Facebook videos or YouTubers you follow, you may have noticed they post the same videos across multiple mediums. That’s because it provides them with a much wider reach. 

The only person who can limit the views on your video is you. Share it on your website and every social media platform your audience may use. Video marketing isn’t difficult, and taking the time to produce a clean and concise video can reap big rewards.