Unless you own a business that sells a very niche product, you know that it can take a lot of effort to stand out from your competition. Fortunately, there are many ways to gain the attention of potential customers online. Some of these methods are free, while others might require a monetary investment. Here are three ways to get customers to notice you.

1. Search Engine Optimization

SEO is the science of getting your website as high as possible in search results when a potential customer performs an online search for what you sell. People tend to click on links from the first page of search results, seldomly going to the second or third pages, so it is important to show up in these initial results if possible. There are many ways to optimize a site for search engines, including:

• Ensuring that there are certain keywords throughout the site
• Providing content that is of high quality and that will not be flagged by search engines
• Linking the site in question to other pages created by your business

Companies that can benefit from SEO include those that want to target a wide online audience. 

2. Pay Per Click

PPC is a more direct form of advertising than SEO and involves a business paying a certain amount of money every time someone clicks one of their online advertisement links. These links can come in the form of a box to the right of search engine results or as sponsored posts toward the top of the search results. One major benefit of PPC is that you can measure and track the clicks on your advertisement. This method can be more cost-effective than some other forms of advertising because the business only pays a fee for customers who viewed your content. 

3. Social Media

There are many social media platforms out there, each with different pros and cons depending on how it is used. Twitter is useful for businesses that want to put out one to two sentences about a new product, while Instagram is more visually focused and is good for displaying photos of an item. Which one works best for your business depends on what your business does, and this is one of the benefits of using social media for advertising. 

Whether you choose SEO, PPC, or social media to drive customers to your web page, the end goal is to attract more business and make a higher profit.